Warriors on the High Wire: the Balancing Act of Brand Leadership in the 21st Century by Fiona Gilmore by

2 In stock

Building on the success of brand warriors, the contributors to Warriors on the high wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand his maxim. Based on interviews with fifty CEOs and key decision-makers, Fiona Gilmore distils the essence of many of our top brands. Top CEOs such as Michael Eisner of Disney and Sir Christopher Gent of Vodafone discuss the issues that are crucial to their success. They reveal...

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